The Origin of Brands
F494068B
C$10.25
In stock
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Product Details
ISBN:
9780060570149
Author:
Al Ries, Laura Ries
Publisher:
HarperBusiness
Genre:
Business
Binding:
Hardcover
Condition:
2004
Discover the Natural Laws of Product Innovation and Business Survival. What Charles Darwin did for biology, Al and Laura Ries do for branding. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success.
Al Ries, Laura Ries, 2004
Hardcover, Like New
308 pages
476g
21.5 x 15 x 2.8 cm
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