John Farnworth
Very Good
Low stock: 1 left
Couldn't load pickup availability
Orders ship within 1–2 business days | Canada delivery is usually 3–10 days after shipping | Free Canada-wide shipping on orders over $60 | Local pickup is available in Durham, Ontario | Canadian-owned | Carefully packed
Description
Description
Discover the visual and marketing history behind three iconic agricultural brands in John Farnworth’s The Advertising of Massey-Harris, Ferguson and Massey Ferguson. This detailed volume collects advertisements, posters, brochures and campaign copy that trace how Massey-Harris, Ferguson and later Massey Ferguson shaped public perception of tractors and farm machinery. Illustrated with period artwork and accompanied by expert commentary, the book explores brand strategy, product positioning, and the evolution of rural advertising from early print to mid-20th century campaigns.
Ideal for advertising historians, tractor collectors, museum curators and anyone interested in the history of agribusiness marketing. Includes high-quality reproductions and contextual analysis that link visual design to changing technology and market needs in agriculture.
Condition: Very Good
Specifications
Specifications
| Author | John Farnworth |
| Publisher | Farming Press Books |
| Pages | 320 |
| Binding | Hardcover |
| Language | EN |
| Dimensions | 22.0cm × 2.3cm × 28.3cm |
| Condition | Very Good |
| ISBN-13 | 9780852365281 |
✓ Personally inspected✓ Carefully packed by our Ontario bookstore✓ Free Canada-wide shipping when your cart reaches $60✓ 14-day return window✓ Local pickup available in Durham, Ontario
