Good to Great: Why Some Companies Make the Leap...And Others Don't

Based on rigorous research into hundreds of companies over decades, Good to Great explores why a handful of enterprises made the leap from being good to truly outstanding — and sustained that success. Collins and his research team identified key patterns in leadership, culture, strategy, and discipline. Among the standout ideas: Level 5 Leadership (leaders with humility and fierce resolve), the “Hedgehog Concept” (focusing on what you can be best at), embracing technology as an accelerator rather than a saviour, and the Flywheel effect (small consistent actions building momentum). 

Whether you’re a business owner, a team leader, or anyone curious about what it takes to go from good to great, this book offers actionable insight grounded in data and real-world examples.

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