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Christopher Byron

Martha Inc.: The Incredible Story of Martha Stewart Living Omnimedia

Martha Inc.: The Incredible Story of Martha Stewart Living Omnimedia

Condition: Very Good

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Orders ship within 1–2 business days | Canada delivery is usually 3–10 days after shipping | Free Canada-wide shipping on orders over $60 | Local pickup is available in Durham, Ontario | Canadian-owned | Carefully packed

Description

In Martha, Inc., journalist and financial columnist Christopher Byron takes a close look at the rise of Martha Stewart and the creation of her powerful lifestyle empire, Martha Stewart Living Omnimedia. Investigating her journey from a challenging childhood to her years on Wall Street and eventual dominance in publishing and branding, Byron explores the ambition, discipline, and strategic instincts that fueled her remarkable success.

Blending business analysis with biographical insight, the book examines how Stewart built a multimedia brand that reshaped the magazine and lifestyle industries. Byron also considers the personal traits and experiences that shaped her leadership style and public image. For readers interested in entrepreneurship, media empires, and the complexities behind high-profile success stories, Martha, Inc. offers an in-depth portrait of one of the most influential figures in modern American business.

Hardcover, Very Good. Previous owner's name on title page

Specifications

Author Christopher Byron
Publisher John Wiley & Sons Inc
Publication Date January 01, 2002
Pages 405
Binding Hardcover
Language EN
Dimensions 17.15cm × 3.81cm × 23.49cm
Condition Very Good
ISBN-13 9780471123002
Edition First Edition

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