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The Origin of Brands

The Origin of Brands

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Discover the Natural Laws of Product Innovation and Business Survival. What Charles Darwin did for biology, Al and Laura Ries do for branding. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success.

Al Ries, Laura Ries, 2004

Hardcover, Like New

308 pages


21.5 x 15 x 2.8 cm

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