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The Origin of Brands

The Origin of Brands

Regular price $10.25 CAD
Regular price Sale price $10.25 CAD
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Orders ship within 1–2 business days | Canada delivery is usually 3–10 days after shipping | Free Canada-wide shipping on orders over $60 | Local pickup is available in Durham, Ontario | Canadian-owned | Carefully packed

Description

Discover the Natural Laws of Product Innovation and Business Survival. What Charles Darwin did for biology, Al and Laura Ries do for branding. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success.

Al Ries, Laura Ries, 2004

Hardcover, Like New

308 pages

476g

21.5 x 15 x 2.8 cm

Specifications

Author Al Ries, Laura Ries

Personally inspected Carefully packed by our Ontario bookstoreFree Canada-wide shipping when your cart reaches $6014-day return windowLocal pickup available in Durham, Ontario

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